NBA is one of the most internationalized sports leagues across the world. NBA China Game is the basketball event with highest level and wonderfulness within China. Since its first launch in Greater China Region in 2004, it has successfully held 17 games in China with 11 different teams participation over the past 8 years. The total viewers to the site reached 3-million-person times, the TV broadcasting covered fans over 300 million person times.

As the promotion partner of NBA China Games, iRENA is not only committed to bringing the wonderful moments of the world's top basketball feast to hundreds of millions of Chinese fans, but also deepening the emotional connection between fans and the NBA through innovative marketing strategies and comprehensive interactive experiences.